Communication is important to any
trade, but in real estate it’s vital. In a training session last week, Brock Emmetsberger
emphasized that the tried and true way of presenting to clients is not about telling
them our value but about showing them our value.
Here’s what a few audience members
participating in our summer internship program had to say:
“I felt that Brock's presentation showcased a
lot of the tools and resources that makes us unique, and defines the company as
the leading real estate firm in New York City. His step-by-step explanation
really helped me understand the sales process and drove home the fact that the
company's approach was to provide as much knowledge to the client as possible.”
Anthony Wong, Investment Sales Intern
“One of the
important aspects I learned from Brock’s marketing presentation was to always remember
who you are, what you represent, and who you represent; remembering that
integrity, character, and your knowledge on what you are marketing is the
key to a successful business deal.” Naja
Lewis, Investment Sales Intern
“I liked how
Brock showed us how to keep the meeting conversational and tailored to the
specific client rather than read the guidelines word-for-word. He emphasized
how to show the client the ways we differentiate ourselves from the competition
and create value for them.” Connor
Gembecki, Capital Services Intern
“One thing
that I found important about Brock’s presentation was that in marketing, it’s important
to ‘prepare for the spectrum.’ Being flexible, yet prepared, with necessary
information is an important part of real estate because you never know where
you’ll end up or how important your interactions will be. This is a skill that
not only prepares you to conduct business at any time, but also allows you to
establish a solid reputation with the people you meet.” Kristin Ramcharan, Investment Sales Intern
Brock’s presentation wrapped up the
two-day Initial Success trainings of
the second quarter. The sessions provided junior employees and interns with
valuable insight and advice from industry veterans.