The Reel

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A blog for breaking sales and neighborhood real estate news.

By: Massey Knakal Partner James Nelson

Boutique or independent hotels are not a novel concept for New York City. Ian Schrager popularized this concept when he opened the Morgans Hotel, in 1984, and started a company named after it. According to Oysterblog, Schrager introduced exclusivity, superstar designers and chefs, destination lobby-cum-lounges, and above all, celebrity.

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